Milestone and anniversary recognition
Work anniversaries, onboarding milestones, birthdays — set rules once and the platform fires automatically. Never miss a moment that matters.
0
Manual sends
Milestone Bot
3-Year Work Anniversary
Happy 3 years with the team, Amaka! Your anniversary reward has been credited automatically.
Sent automatically · 09:00 ✓✓
Next trigger: Birthday in 14 days — no setup needed
Every work anniversary is a choice an employee made — to stay, to grow, to invest in your company when they could have gone somewhere else. Automated milestone recognition makes sure those choices are always acknowledged, even when HR teams are stretched across multiple countries and hundreds of employees.
40%
reduction in 90-day dropout with milestone recognition
0
manual sends required after setup
1-25
years of anniversary recognition supported
12+
markets, one setup
Fully automated
Set the rules once. Anniversaries, birthdays and milestones fire without manual input.
Personalised messages
Each recognition includes the employee's name and the specific milestone. Not generic.
Escalating values
Set higher reward values for longer tenure — 1yr at $50, 5yr at $200, 10yr at $500.
Multi-country
One rule set covers all markets. Each employee recognised in their local currency.
Where this shows up.
1-year anniversary
The most critical retention milestone. Acknowledged before the employee starts questioning whether they made the right choice.
5-year long service
Half a decade of loyalty deserves more than a LinkedIn notification. A physical card loaded with real value.
Day 30 onboarding
First month complete. Recognition that confirms the new hire made the right choice — before they decide otherwise.
Day 90 onboarding
The probation milestone. Recognition that signals permanence and belonging.
Birthday recognition
Arrives on the day, every year, automatically. Never missed because someone forgot to update the calendar.
10 and 25-year tenure
Long service awards that are physically delivered, personally written, and permanently memorable.
How it works
HR sets milestone rules
Define which milestones trigger recognition, what value attaches, and what message template to use.
Platform monitors dates
Connected to your HR system or employee list. Milestones tracked automatically.
Recognition fires on the day
Employee receives their recognition via WhatsApp or email on the exact date.
HR gets the dashboard view
See all upcoming milestones, past sends, and redemption rates in one view.
Milestone recognition is delivered to the employee's WhatsApp on the exact date — including for field staff, site workers and remote employees who don't check work email.
“We have 400 employees across six countries. Before this, work anniversaries got missed constantly. Now every single one is acknowledged on the day. The feedback has been overwhelming.”
Grace Osei
Head of People · Ghana
Never miss another anniversary or milestone
Automated milestone recognition across 12+ African markets. Set it once, run forever.