Help your team feed their families.
A monthly grocery credit redeemable at major supermarkets and local markets across Africa. Practical, valued, used every week.
Food inflation across much of Africa has made the household weekly shop a genuine financial stress point. A grocery allowance isn't just a 'nice-to-have' benefit — it's a direct, visible contribution to household stability that employees feel every single week. The perceived value consistently outperforms equivalent cash.
A monthly credit employees use at partner supermarkets, online grocery platforms, and local market partners. Covers the weekly shop — not just lunch. In markets where food inflation has been significant, a grocery allowance is a meaningful contribution to household costs that employees notice every single week.
30+
Supermarket chains
6
Countries
1–2x
Weekly touchpoints
Yes
Works in-store and online
How it works
Your company sets a monthly grocery credit per tier.
Credit loads to each employee's employee benefits wallet on the 1st.
Employees present their card or app at partner supermarkets at checkout.
Works for in-store and online grocery orders where supported.
Unused credit resets monthly.
What employees get
Nigeria: major supermarket chains across Lagos, Abuja and Port Harcourt
Kenya: leading supermarket chains across Nairobi and major towns
Egypt: major supermarket and hypermarket chains across Cairo and Alexandria
South Africa: leading supermarket chains across Johannesburg, Cape Town and Durban
Ghana: major supermarket chains across Accra and Kumasi
Morocco: major retail chains nationwide
Why companies choose this.
Addresses real household pressure
Food inflation across Africa has made the weekly shop a financial stress point for many employees. A grocery credit directly reduces this — and employees notice.
High perceived value vs equivalent cash
A GH₵400 grocery credit feels more valuable than GH₵400 added to salary — ring-fenced spending has higher perceived value than equivalent cash.
Complements meal allowance
Meal allowance covers the working day. Grocery credit covers the household. Together they form a complete food benefit that addresses both contexts.
Why employees love it.
Covers the weekly shop
Not just lunch. A grocery credit that covers a meaningful portion of the household food bill is a benefit employees feel every week.
Works at the stores they already use
Partner supermarkets are the major chains employees already shop at — no behaviour change required.
Applies to family, not just themselves
Grocery credit feeds the family, not just the employee. That context makes it one of the most deeply appreciated benefit categories we offer.
Why not just add to salary instead?
Grocery costs are invisible in a salary — they compete with rent, transport, debt repayment, and every other expense. A dedicated grocery credit is used for groceries. Employees plan their weekly shop around it. They notice when it lands, and they associate that relief with you. That weekly touchpoint — 4–8 times per month — is brand-building at a deeply personal level.
Built for how your team actually works.
Employees with families and dependants
A grocery credit that stretches the family food budget is immediately and consistently valued. This is most powerful for employees supporting households.
Companies in high-inflation markets
In markets where food inflation has been 15–30%, a grocery credit is one of the most responsive things an employer can do.
All-staff programmes — particularly for junior grades
For junior employees, groceries represent a larger share of income. The impact of a grocery credit is felt most acutely at lower salary bands.
Companies pairing this with meal allowance
Meal + grocery together form a complete food benefit. Employees see employer support for their food costs at every meal.
What changes when you switch.
Rising food inflation quietly erodes real wages
Monthly grocery credit offsets inflation impact
No company support for household food costs
Company visibly contributes to household food budget
Employees mention salary insufficiency in exit interviews
Salary concern drops in engagement surveys
Benefits package doesn't address everyday life
Benefits now relevant to daily family life
HR has no data on which benefits employees actually use
Real-time grocery benefit utilisation tracked in dashboard
“With food prices the way they've been, our employees were feeling it. We introduced the grocery benefit at ₦15,000/month per employee — not a huge amount, but it was real. People stopped telling us compensation was their top concern. It was as if we'd been missing the obvious thing.”
Ngozi Obiora
Chief HR Officer · Nigeria
Live in these markets today.
Frequently asked
Can grocery credit be used for non-food items at supermarkets?
Configurable. Most companies restrict to food and household essentials. Some allow the full supermarket catalogue. You set the rules during onboarding.
Does this work at local markets, not just major chains?
In some markets, yes — we're expanding local market partnerships. Currently strongest coverage is at major supermarket chains. Ask about your specific cities.
Can grocery and meal allowance be combined on one card?
Yes — both credits sit on the same employee benefits wallet. Employees see separate balances for each category.